- 1. Who is responsible for data processing?
- 2. To what extent is personal data processed? Collection of personal data when you visit our website
- 3. What are my rights?
Thank you for your interest in our website. In the following, we will inform you in detail about the processing of personal data when using this website. Personal data means all data that can be personally related to you, e.g. name, address, telephone number, email address or user behaviour.
1. Who is responsible for data processing?
The service provider and party responsible for processing personal data (‘controller’) is Stick and Stitch. You can reach us using the following contact details:
Telephone: +353 (0)45 944 823
2. To what extent is personal data processed? Collection of personal data when you visit our website
2.1. Log files
When using the SandS.ie for information purposes only, so when you do not log in to use the website, register or otherwise provide information, we collect the data that your browser transmits to our server. This includes in particular:
- IP address,
- date and time of the request,
- time zone difference to Greenwich Mean Time (GMT),
- name of the requested file,
- access status/HTTP status code,
- volume of data transferred
- the page from which you came to visit us,
- your operating system and its interface,
- your browser type and the language and version of the browser software,
- a report of successful retrieval
The data is technically necessary for us to display our website to you. It is also evaluated to make the website user-friendly and to ensure stability and security.
2.2. Ordering from SandS.ie / User Account
If you want to order something in our online shop, it is necessary for the conclusion of the contract that you give us the personal data we need to process the order. The mandatory data required to process the contract is marked as such; all other data you provide is voluntary. You can either enter your data only once for the order or use your email address to set up a password-protected user account with us, in which your data can be stored for later purchases until you revoke your consent. You can deactivate or delete the data and the user account at any time via the account.
To prevent unauthorised access to your personal data by third parties, the order process is encrypted using TLS technology.
When we process the data provided by you to process your order, this includes, for example, individual customer service. In the course of order processing, we pass on personal data to a shipping company commissioned by us.
The legal bases for the processing of personal data as part of order processing are Art. 6(1) Sentences 1(b) and (f) GDPR. Due to commercial and tax regulations, we are obliged to store your order, address and payment data for a period of ten years.
During the order process we also conduct a fraud prevention check via Paypal, which involves using your IP address to carry out a geolocalisation and compare your data with previous experience. This may mean that an order cannot be placed with the selected payment method. Our aim in this regard is to prevent any abuse of your chosen payment method by third parties and to protect ourselves from payment defaults. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.
Since this involves automated decision-making, you have the right to challenge the decision (in this case the refusal of a certain payment method) and have the decision reviewed by a person. In such cases we ask that you contact us using the contact details mentioned in Section 1. Please note that the payment method may have been rejected due to a typing error and you should, therefore, check what you have entered again during the order process if necessary.
After you place an order, we will process your order and address data to send you a personalised email asking you to rate our products. By obtaining ratings, our aim is to improve our services and adapt them to our customers’ wishes.
The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. If you no longer want your data to be used for this purpose, you can object to this at any time. Just click on the unsubscribe link included with each email or send a message using the contact details provided under Section 1.
2.3. Communication with Stick and Stitch
If you contact us via a contact form, letter, email, social media or telephone, we process the data provided by you for the purpose of processing your enquiry and – only in the legally permissible cases when communicating with entrepreneurs – for advertising purposes.
The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. If the aim of establishing contact is to conclude a contract, then an additional legal basis is Art. 6(1) Sentence 1(b) GDPR.
2.4. Processing of data for web analytics
The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data held by Google.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout/.
We use Google Analytics to analyse and regularly improve the use of our website. The statistics this yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google LLC has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal bases for our use of Google Analytics are Art. 6(1) Sentences 1(a) and (f) GDPR.
2.5. Advertising activities by Stick and Stitch
If you register separately for our newsletter via our website and give us your consent, we will use your email address to send you regular emails about product offers, discounts and contests. When you register for our newsletter, we use the so-called double opt-in procedure. This means that after you register we will send you an email to the email address you provided, in which we ask you to confirm that you would like to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted after one month. On the other hand, if you confirm the newsletter subscription, we will save your email address for the purpose of sending you the newsletter until you unsubscribe from the newsletter.
You can revoke your consent to the sending of the newsletter at any time (without this affecting the lawfulness of the processing up to the point of revocation). You can declare your revocation by clicking on the link provided in every newsletter email or by sending a message to the contact details provided in Section 1.
The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR.
2.6. Usage-based online advertising
Our website uses various conversion tracking and retargeting technologies made available by other service providers. We use these technologies to make our website interesting for you. The information also helps us to address users who have already shown an interest in our products with individually tailored advertising on the websites of our partner companies. We assume that the display of personalised, interest-based advertising is generally more interesting for the internet user than advertising that has no such personal relevance. At the same time, we want to avoid inappropriate and intrusive advertising.
General information about third-party advertising-based technologies and how to disable them can be found on the following websites, among others:
Your Online Choices: http://www.youronlinechoices.eu/
Network Advertising Initiative: http://optout.networkadvertising.org/?c=1#!/
Use of Google AdWords conversion tracking and Google AdWords remarketing
- Google AdWords conversion tracking
We use Google AdWords, a service of Google LLC (“Google”), to use ads (so-called Google AdWords) to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs.
These ads are deployed by Google via so-called ‘ad servers’. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google AdWords will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted).
These cookies allow Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website (in this case ours) and the cookie stored on their device has not yet expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this site. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.
- Google AdWords remarketing
Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymisation is used during remarketing.
There are various ways in which you can prevent your participation in this tracking procedure:
By setting your browser software accordingly; in particular, disabling cookies from third party providers means that you will not receive any ads from third-party providers;
By permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link: http://www.google.com/settings/ads/plugin. Please note that by doing this you may not be able to properly use the full functionality of our website.
By disabling interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative via the link http://optout.aboutads.info/?c=2#!/; please note that this setting will be erased if you erase your cookies.
The legal bases for the processing of your data are Art. 6(1) Sentences 1(a) and (f) GDPR.
Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For further information about privacy at Google, please refer to: https://policies.google.com/privacy?hl=policies and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at: http://www.networkadvertising.org. Google has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).
- Google AdWords conversion tracking
Use of Facebook Custom Audiences, Facebook Website Custom Audiences and Facebook Conversion Tracking
- Facebook Custom Audiences
Our website also uses the Website Custom Audiences remarketing function of Facebook, Inc. (“Facebook”). This allows users of the website to see interest-based ads (“Facebook Ads”) when visiting the social network Facebook or other websites that also use the process. Our intention here is to show you ads that are of interest to you.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to what we know: By integrating Facebook Custom Audiences, Facebook receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will obtain and store your IP address and other identifying information.
- Facebook Website Custom Audiences
- Facebook Conversion Tracking
We also use the Facebook Pixel on our website to measure the reach of ads. This allows us to track users’ actions after they have seen or clicked on a Facebook Ad. The Facebook Pixel records and reports to Facebook information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. The way it works is comparable to Facebook Website Custom Audiences via the Facebook Pixel, which is already described above. Using the hashed Facebook ID, we can measure the reach and effectiveness of an ad to find out whether you are actually interested in our advertising. This enables us to measure the effectiveness of Facebook Ads for statistical and market research purposes. For us, the data used is not personally identifiable.
The legal bases for the processing of data when using the functions specified above are Art. 6(1) Sentences 1(a) and (f) GDPR.
- Facebook Custom Audiences
3. What are my rights?
With regard to the personal data concerning you, you have the following rights vis-à-vis us – and vis-à-vis our partners, insofar as they are controllers within the meaning of the GDPR (see Sections 2.5 e, 2.6 c and 2.7 h):
- the right of access,
- the right to receive a copy,
- the right to rectification or erasure,
- the right to completion of incomplete data,
- the right to restriction of processing,
- the right to object to processing,
- the right to data portability.
You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us – or by our partners (see above). The data protection supervisory authority responsible for Stick and Stitch is:
21 Fitzwilliam Square
If you have given your consent to the processing of your data (within the meaning of Art. 6(1) Sentence 1(a) or Art. 9(2)(a) GDPR), you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent.
If we base the processing of your personal data on the balancing of interests (Art. 6(1) Sentence 1(f) GDPR), you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.
However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons.
As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.
The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. Data may be stored for a longer period if this has been provided for by the European or national legislator in EU regulations, laws or other rules to which we as the controller are subject. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.
Further processing operations may be required for contests and other promotional campaigns. In such cases we will inform you in the context of the respective promotional campaign.